Because we don’t have enough upscale restaurant/retail locations, what with the Rockefeller Bund and Cool Docks and Sinan Mansions (not to mention, the slightly less successful attempts across the river – Lujiazui 1885, we’re looking at you), apparently Shanghai is planning on making a swath of the Julu Road area into its own fully renovated richie rich fashion and food destination.
A stretch of Julu Lu near Changshu Lu had already quietly been turned into “Luyuan889 (鹿苑889)” sometime during the summer. Besides being the location for Radiance Grand International Hotel, the area, which includes several renovated/rebuilt old British mansions, is also home to several restaurants – including a grill named Limelight and a Cantonese outlet called Manchuria. But as JF Daily gleefully proclaims, Luyuan889 is “just the tip of the iceberg.”
Indeed, the entire renovation project taken on by Shanghai Investment Co. actually plans to grab all of Julu Lu from Changshu Lu to Fumin Lu in the East. Altogether, they’ll be fixing up a total of 55 1930s British villas, with 46 being labeled as “municipal conservation units.” All will be converted into a fusion of shopping, dining and leisure on a European-style street.
Even better, representatives from Jing’an District added that they’d love to do similar stuff to a whole bunch of other streets in the area, calling it “Back Street (后街)” economies and saying it’ll show off all the different styles of Shanghai. Yup, all the styles of Shanghai sanitized, stripped down and spiffied up so that only the smallest subset of the population would ever be able to afford it. Yippee.