Photo from MediaBeat
Love your Kindle but wish it came in color? Then we have good news for you. Hanvon, the largest maker of e-reading devices in China, unveiled it’s latest design yesterday–an electronic reader with a color E Ink display.
Although there are other color “e-readers” on the market already such as, Apple’s iPad and Barnes and Noble’s Nook, those competitor devices work on LCD. The Hanvon reader will be the first to use E Ink technology. An E Ink displays’ advantages lie in that it consumes much less battery power and is readable in the glare of direct sunlight, however it’s color is not as vibrant as an LCD and can only show simple animations, not full motion videos.
While Hanvon is plunging ahead, Amazon and Sony are content to hang back, at least for the time being. Though color is definitely in the future, Amazon wants to wait until the technology is more developed. President of Sony’s digital readers division, Steve Haber commented, “There’s no question that color is extremely logical. But it has to be vibrant color. We’re not willing to give up the true black-and-white reading experience.”
Hanvon’s e-reader will have a 9.68-inch color touch screen will be available this March for around 3000 RMB. The company’s positioning it as a reading product similar to the Kindle, not as a multifunctional device like the iPad, and it will have wi-fi and 3G wireless connectivity.
The muted color will probably be a deal breaker for some but maybe it’ll be able to bypass the censorship too?