Do you think that Starbucks…a) serves crappy coffee at prices that warrant a boycott b) the leading symptom of Western imperialism or c) the embodiment of all that is wrong with globalized society? If you selected any of the above well, you’re out of luck because Starbucks has just outlined its plans to more than triple the number of its stores in China, up to 1500 locations by 2015.
Makes sense seeing that it set up a coffee farm last month in Yunnan to facilitate growth in China – though we didn’t expect its expansion to be that gargantuan.
What’s also eye-raising about this announcement is this one sentence from the Wall Street Journal article which says Chinese customers usually do their coffee-drinking in the afternoons and at night, therefore Starbucks wants to “create a coffee morning ritual” here like they have in the US.
Um, excuse me? What did you just say, Starbucks? You know if there is a need in the market for a certain product or service and your company can fulfill that, more power to you, but the last thing our materialistic society needs are more “needs”.