Concern has been raised over the impact of on-screen smoking on China’s youth as the country continues to struggle with poorly-managed smoking bans (or ones that failed to happen at all). Although tobacco ads are banned on radio, TV, and newspapers, smoking in shows and movies is not regulated and tobacco companies are still allowed to do things like sponsor big sports events. Now, the China Association on Tobacco Control (CATC) has called for a ban on tobacco product placement and smoking scenes on TV and in movies – which would be a noticeable change: last August, the CATC found that 31 out of 40 movies and 28 out of 30 TV shows surveyed had smoking scenes. Xinhua reporters monitored seven TV channels for two hours from 8pm to 10pm last week and found 49 screen shots of smoking, something a Beijing CDC study has proven can make about one out of three middle schoolers keen to try it. With 350 million smokers and growing, no wonder the WHO is warning of a Chinese “death wave” if smoking habits don’t let up.