Now this changes everything. Taobao has just launched its own online supermarket at http://chaoshi.taobao.com/ . Currently on trial in Shanghai, the service is expected to go live in Beijing, Hangzhou, Shenzhen and Guangzhou in the upcoming weeks.
Working with top players in the fast moving consumer goods industry such as Unilever, P&G, Nestle and Guangming, Taobao’s online supermarket will offer everything from coffee and biscuits and toiletries to utensils, home electronics, home textiles, and yes, even adult toys.
As with most products that you’ll find on Taobao, the pricing is extremely competitive. Delivery is free for purchases above RMB100 and there is a 24 hour delivery guarantee. Seriously, why make your way down to Carrefour when you can now log on and have stuff shipped to you the next day! Think of all the time, cab fares and frustration you’ll save yourself!
With its latest move, Taobao is going for the jugular and aiming to fundamentally change the way urban Chinese shop for daily products. If I were Lianhua, Walmart or Carrefour, I’d be pissing in my pants right now.
Read more internet-related news here.