We covered Gap’s opening of the first China store right here in Shanghai and now the American retailer is making the news again for another opening, except this time it’s a store that is online.
On Wednesday, GAP officially opened it’s e-tail store on the world’s largest retailing website, Taobao mall. You can shop the online store found here which sells clothes from all the collections–Gap, Gapkids, and baby gap. The site has free shipping within the Chinese mainland for purchases of 199RMB and above.
“Given China is the cornerstone of Gap’s global growth strategy, we believe that partnering with Taobao, with its phenomenal reach all throughout the country, is an important next step as we build on the success we’ve seen so far with our store openings and e-commerce offering,” Redmond Yeung, president of Gap China released in a statement to the press. The company has 4 stores in China in Beijing and Shanghai and mentioned it plans to open another 10 to 15 in China.