If China knows how to do one thing right, then it’s building desperately average theme parks with the most over the top themes (See World of WarCraft Amusement Park for evidence). No wonder then, last Thursday the Huayi Brothers Media Corp announced its newest venture; a movie-theme park.
While no exact completion date has been given, Huayi is apparently planning to invest over 3 billion RMB into the project which is set to be located in Suzhou. This will be Suzhou’s second amusement park with the other one peculiarly dubbed “Oriental Disneyland”.
The Huayi Brothers Media Corp, best known for producing director Feng Xiaogang’s films (Big Shots Funeral, Assembly, A World Without Thieves), will only own about 35% of the park’s equity, but will lend its name to the park’s title.
The park itself expected to be 66 hectares (Hong Kong’s Disneyland is 55 hectares), and according to Filmbiz.asi is to have fully functional movie studios as well as other rides and attractions.
Since Suzhou is only an hour drive away from Shanghai, along Disneyland (coming in 2014) and the aforementioned World of Warcraft park, it looks like us Shanghai folk will have plenty to choose from in the near future. We just wish these thrill builders would focus a bit more on quality and less on quantity.
As we see it, the bottom line for China’s newest park (and for the industry as a whole in China): Come for the novelty, leave because it’s probably terrible.
By Patrick Keefe