Chinese shoe company Peak (匹克) must be very, very happy. It is the second year in a row that a NBA champion is wearing their shoes. Last year it was Ron Artest (whose trouble with his feet some blamed on Peak shoes) and Sasha Vujacic of the Los Angeles Lakers, this year it is veteran point-guard Jason Kidd of the NBA Championship-winning Dallas Mavericks.
Not only a spokesperson for the brand, Kidd also lends his name to a signature shoe in its third iteration, the Kidd 3. Having him on board their team, especially now, will do wonders for Peak’s visibility within China and abroad. Ever expanding, Peak’s roster of NBA spokes-athletes includes Shane Battier, Andrew Bynum, Dikembe Mutombo, Carl Landry, Kyle Lowry, Mickael Pietrus, Jason Richardson, Patrick Patterson, and Kevin Love.
Love, for example, only recently was very visibly sponsored by Peak when he had an absurd 30 point and 30 rebound game last season while sporting Peaks. And along with Kevin Garnett (who wears Anta), Love gave Chinese athletic shoes a huge visibility boost by wearing the Peak Reletentless during the All-Star Game this year.
It is very obvious that Peak has plans to expand into different foreign markets. By picking the right people, including the two-ball dunking Washington Wizards center Javale McGee, Peak seems to be doing a much better job than any other Chinese shoe brand, though Li-Ning certainly tries to make it competitive.
So congratulations to the Dirk Nowitzki, Jason Kidd and the Dallas Mavericks. The Mavs took Game 6 of the NBA Finals this morning in Miami, besting the Heat 105-95. For his part, newly-crowned Finals MVP Nowitzki slayed the unrepentant evil that is Lebron James, in the process exorcising a great many ghosts of Finals’ past.
And as evidence of the extent of Peak’s sponsorship campaign, we point you towards this clip of NBA athletes wishing you a Happy Year of the Rabbit.
By Nele Diels