Warner Brothers will offer video on demand for folks in China with cable TV. New movies will be available four months after they are released on theaters (roughly the same time they’re put out on DVD) and older movies will also be available. Warner Brothers is making 600 of its films available for viewing.
The studio is partnering with YOU On Demand Media, which has a 20-year joint partnership with China Home Cinema. They are partnering to create the country’s first national pay-per-view/view-on-demand channel.
Warner Brothers is the first studio to try this as part of a larger attempt by Hollywood to get access to Chinese customers. Chris Dodd, the head of the MPAA urged China to open up at SIFF a few days ago. The LA Times piece on the story says that despite the restrictions, five of the top 10 highest grossing films in China came from Hollywood.
By Robert O’Connor