On his Weibo, Rui criticized China’s consumption of luxury goods and the brands that supply those goods, specifically Hermes. “The Hermès Birkin handbag and the leather ‘H’ belt are strong weapons for China’s nouveau riche and socialites to show off their wealth,” which is kind of the idea of buying a Birkin handbag. Rui also said in the west, Birkin handbags are “just used by a few middle-age women.”
But Rui wasn’t done being angry at luxury goods. He then put up a poll called “The Ten Most Vulgar Luxury Brands.” When he closed the poll, he called the winning brands “the most effective weapons to show off one’s wealth.” Again, that’s the idea. The winners of the poll were Louis Vuitton, Gucci and Rolex. His grand enemy Hermès came in 7th.
Some people have begun speculating where Rui buys his luxury goods and why he’s suddenly decided that this is bad. Others have speculated that this is all self-promotion from the man who’s been called the Chinese Lou Dobbs (as if one wasn’t enough!).
By Robert O’Connor