Michael Bay, the explosion-happy director of “Transformers 3: Dark of the Moon”, is coming to Shanghai for the Mainland China premiere of the third outing in the Transfomers franchise. It’s been out worldwide for the last few weeks (and has grossed around $500 million), with pirated copies already available in the mainland. Its official run in Chinese theaters begins next Thursday, on July 21st.
Chinese are big fans of the Transformers movies, and are likely to be proud of the product placement of Chinese products in the latest shapeshifting robot spectacle. The last Transformers movie, “Revenge of the Fallen”, featured Optimus Prime fighting with Demolisher in a Shanghai industrial district. Though the robots don’t appear in China in the latest iteration of the Transformers box office juggernaut, plenty of Chinese products do, including Shuhua Milk, Meters/Bonwe and Lenovo.
Bay will be at the premiere with Shia Lebouf and Rosie Huntington-Whiteley in tow, the two actors who happen to be the leading humans in the movie (the explosions are the real stars of any Michael Bay schlock-fest). Huntington-Whiteley replaced Megan Fox after she compared Bay to Hitler, a removal which came at the behest of none other than the Box Office Ubermensch himself.
The movie’s been playing in Hong Kong for several weeks, and has already blown up box office records there. Theater owners believe it will be the first non-James Cameron movie to shatter the HKD$100 million record.
Reports that Bay will be in Shanghai to also promote his next film, “My Explosions Make Roland Emmerich’s Explosions Look Like Something A Small Infant Could Do In The Space of An Afternoon With A Budget of Fourteen Dollars”, remain unconfirmed.
By Robert O’Connor