Hey, remember Dawen, the mild Youtube sensation who performed a Chinese cover of viral internet disease Rebecca Black’s “Friday”? He’s back with a new translated number, and summons the ghosts of TRL past with a cover of “I Want It That Way”, the Backstreet Boys’ ode to our millennial middle-school angst.
And he’s brought friends along! Fellow internet creative types/nerds Jane Lui and Gerald Ko have tagged along this time to melt the collective heart of the Chinese netizenry with their angelic three-part harmonies.
We find it interesting that 2011 has become the year when everyone simultaneously understood the value (and ease?) of creating viral video content specifically for Chinese eyeballs. If the quality matches the giddiness of the latest release from Dawen and Co., then we’re totally on board.
(h/t to Lucy for the tip)