Truly the clash of the century.
When even domestic “blockbusters” like The Founding of a Party face empty theaters despite mandatory attendance, one Shanghai theater has concocted yet another way to sell tickets to domestic movies by bundling them with the highly anticipated Transformers 3.
According to one internet user, Cai Yang cinema is taking advantage of the massive popularity of Transformers 3 by selling tickets bundled with the new domestic film Yangshan Zhou — a Communist biopic about one of the CCP’s newest heroes.
To make matters worse, the user reports the prices for the two tickets weren’t even comparable:
I spent 80 yuan (US$12.4) for the 3D version of Transformers 3 at the cinema, and received two tickets. They said that I was free to watch the second film or not. The complementary ticket sells for 60 yuan, while the Transformers 3 ticket only sells for 20 yuan.
An ironic turn of events, considering Yangshan Zhou is idolized, among other reasons, for resisting temptations to profit from his office.
While we here at Shanghaiist certainly support the domestic film industry, we hope that theaters will find a better way to convince moviegoers to shell out their hard-earned-yuan on domestic films.
No word yet if Michael Bay saw the CCP flick on his visit to Shanghai or if he was overheard commenting on the lack of gratuitous CGI.
By Joel Herrick