Time for the CNNIC (China Internet Information Network Center – 中国互联网信息中心) 28th edition biannual Chinese internet review! According to CNNIC, an estimated 485 million people in China are believed to be using the internet (almost twice that of the US), as well as 317.68 million mobile internet users. The CNNIC believes that the total number of Chinese internet users can break the 500 million mark by the end of 2011.
Noted as the only official government registry on Chinese internet trends, CNNIC’s lists are comprehensive but suspected of being somewhat dubious. Nonetheless, there are few other sources for a thorough overview of the Chinese internet. Let’s see how a few of the numbers break down, courtesy of techrice.com.
To begin, officials have reported a steady increase of internet and mobile internet users, although the rate of growth has been on a slight decline every half year.
Unsurprisingly, over half of Chinese internet users are between the ages of 10-29, however it should be noted there was also a .9% increase of people aged 50-59 using the internet. You go old people!
The CNNIC also conducted as survey regarding why the rest of its 1.4 billion population is not on the internet. The number one reason was “Don’t know how to use PC or internet” followed by “no time”. Fair enough.
In terms of social networking sites, they’ve seen a slight decline. One conclusion is that Facebook clones such as renren.com and Kaixin001 are losing their users to more innovated sites such as weibo.com, who have seen user base increases of over 200%!
Finally, group buying sites such as groupon.com, meituan.com and Lashou.com have also seen equally impressive rises in user bases, boasting a 125% increase of users in the last 6 months alone (perhaps due to a big push by Groupon local endeavor Gaopeng.)
And there you have it, the internet by numbers.
By Patrick Keefe