Bad news for those of you who were tantalized by our pictures of The China Digital Entertainment Expo and Conference (referred to as ChinaJoy) last year. Shanghaii Daily reported today that the government bureaus in charge of the convention decided to place more emphasis on gaming than on cosplay and sexy outfits this year.
From Shanghai Daily:
The new policy limits the number of showgirls and the amount of flesh they are allowed to show during ChinaJoy… Female performers are not allowed to put printed logos in “sensitive positions” like over their breasts, wear bikinis or costumes exposing more than two-thirds of their backs.
The comedic absurdity of officials walking around with tape measures checking the 2/3rds back exposure rule is almost enough to lift us from our disappointment over the ban. However, the article makes no mention of event-goers themselves, so perhaps there will yet remain some spicy cosplay wandering the halls.
ChinaJoy runs until this Sunday (the 31st) and is taking place at the Shanghai New International Center (address below). Billed as “among the top 3 game expos in the world” and “the No. 1 expo in Asia,” ChinaJoy is China’s answer to the massively popular US-based E3.
Upcoming events include forums on online gaming, mobile gaming, and webgaming, but we all know wandering around booths and taking pictures of crazy cosplay is the real attraction.
If we can manage to get tickets, stay tuned for a post-expo photo gallery, but in the meantime, here’s last year’s gallery.
Tickets for ChinaJoy are RMB 50 (weekday), RMB 100 (weekend)
Tickets on Taobao (Chinese only) are sold out! Your best option may just be showing up at the venue and looking for scalpers.
Official ChinaJoy website here
Venue: Shanghai New International Expo Center // 2345 Longyang Road, Pudong New Area
By Joel Herrick