Tesco’s virtual supermarkets in South Korea have been replicated in the Shanghai Metro.
A new mobile shopping experience is coming to major cities around China with a subway network, and is currently being tested in Shanghai and Beijing.
The idea is simple — and it’s basically a rip-off of what Tesco Homeplus has done in South Korea, where mobile penetration rates are among the highest in the world.
Subway stations have been converted into virtual supermarkets. All you’ll need to do is to scan the QR codes of the products you want, and once you’re done with your purchase, the goods are delivered to your doorstep when you get home. Shopping done!
So successful and game-changing is this technology that Tesco has become the top online supermarket in South Korea and a “very close second” offline.
Yihaodian’s virtual supermarts are now being tested in Shanghai and Beijing.
The company pioneering this new shopping experience in China is online mall Yihaodian (1号店).
Yihaodian’s virtual supermarkets are currently available at: People’s Square, Xujiahui, Jingan Temple, Nanjing Road East, Century Avenue, Jiangsu Road, Shanxi Road, Changshu Road, Shanghai Stadium, Hongqiao Road and Zhangjiang Hi Tech Park.
To try it out, download their iPhone or Android apps here. Let us know how it works!
Watch a video from South Korea’s Tesco Homeplus after the jump…