Um, we’re sure you’re really interested in new trends within the Chinese gaming industry on display at the 9th China Digital Entertainment Expo & Conference (aka Chinajoy) held in Shanghai over the weekend. After all, there’s all sorts of exciting developments about the country’s still maturing digital entertainment landscape, which has yet to produce the sort of world-beating entertainment properties regularly featured at game conferences like the Tokyo Game Show, or the Electronic Entertainment Expo (E3) held annually in Los Angeles. However, we have little to say on the subject, and unfortunately can only provide as a consolation prize this modest gallery of women (and perhaps at least one or two males, we really can’t say for sure) hired for, uh…um…sorry, we lost our train of thought. We’re just going to look at a few more pics to figure out what they were hired for. It’ll come to us, we’re sure.
The identity-making exercise of jumping into some panty-flashing mythical game character duds for strangers to photograph you really is pretty harmless, we’d argue. You won’t find us complaining about outfits designed to emphasize particularly globular photo/estro-genic qualities, including low-cut bra-tops coupled with company logo-adorned strap-cloths wrap-squeezed over cleavage.
Obviously, plenty of faerie-chicks and game booth beauties agreed with us, seeing as the edict to cover up from the government went largely ignored. We could show you more explicit examples of what we’re talking about, but then we’d be accused of being unsavory, no?
Seriously though, girls on display being asked to cover up at Chinajoy would be anathema to the entire point of the show, not to mention technology itself! It’s been said (by John Mayer, of all people) that one of the great miracles of technology has been the capacity for a male to be exposed to images of hundreds of sexually engaged females from their computer, before even getting out of bed in the morning. And such exposure likely has effects on an individual’s synaptic pathways. Whatever that means, it sounds convoluted enough to be a justification!
An expo like Chinajoy merely physicalizes the experience of anyone who surfs the internet and gets distracted by random bubblesome jubblies every few minutes, being delivered via ads, videos, clickable galleries and the like.
Who are we to deny men the joy of staring and women the joy of being stared at? After all, Western chicks have Halloween to slut out with their butt out, while one of the few chances for Asian girls to show off is at the comic or game expo (not to mention car shows!).
Even though it is a bit creepy for costumed girls to hold up body-length pillows for sale adorned with pouty half-naked anime characters (we’ll leave it to you to imagine how they’ll be ‘held’), overall the girls don’t seem overly oppressed. Or maybe we’re just living our life with our feminist blinders on, in which case we’ll continue our investigation into these anti-feminist depictions of women, by increasing our daily intake of the offending image texts in question until nefarious themes become apparent. For analytical purposes, of course.
Photos from Tencent Games.
Related: Nerd Nirvana at the Comics and Games Expo