Image via Shanghai Morning Post’s weibo.
Frustrated by repeated and frequent metro malfunctions around town? Angry and stressed because Shanghai isn’t the happiest town in China? Well, via its new alternative advertising campaign, Adidas is now encouraging you to beat the crap out of the Shanghai subway system! Or a few well-padded columns in the Xujiahui Line 1 metro stop, at least.
With the slogan “The first advertisement in history that you can kick punch and trample at will” (史上第一个可以随便打砸踹撞的广告), Adidas’s new ad campaign is charming, and fits in well with a general increase in concern over stress and fitness in China. We’ve seen before, for example, entire padded rooms designed to “relax” students in Anhui.
So far metro attendants report little or no use of the pads, but we can imagine more than a few of you wouldn’t mind punching something the next time you ride the metro at rush hour. Get out there and show ’em how it’s done!