Looks like China’s on a new PR push in America, and this time they hired some decent producers! Far and away better than their “China Friendship” ad that aired in New York’s Time Square back during Hu Jintao’s State Visit to the US (which seemed to think Americans would relate strongly with random photos of Chinese celebrities they’ve never heard of) this new video takes a far more aesthetically pleasing approach. Shot in and around Shanghai and edited to within an inch of its life, this 7-min clip shows some very beautiful scenes from Shanghai, both past and present.
According to Xinmin, the video began airing on August 1 on a screen about 12 meters by 19 meters wide, and runs for at least 9 minutes per hour.
Besides the parts where they make it a point to show foreigners kissing or marrying Chinese people, I don’t see why they couldn’t use this ad within China as well. Beats all the travel ads I’ve ever seen on CCTV, no contest.
Video after the jump…