A new ad promoting Haier’s environmental cred pokes fun at the phenomenon of protest in China, with a man wearing a dirty shirt being asked to leave a jacuzzi full of tiny fish (eels are often used in spa treatments, sometimes to disastrous effect).
After our inventive bather gets in trouble for employing fish to clean his shirt, he unfurls a sign that says:
“To protect the environment, I created a silent clothes-washing method to conserve washing machines!”
The tag-line afterwards asks, “Does it have to be like this? If you want fun in cleaning, and without using soap, do a search for Environmental Fun Academy.”
The ad is pretty innocuous, but it isn’t everyday that a commercial features a walkie-talkie wielding authority figure telling someone to leave the premises. We see a definite future for slightly-controversial viral marketing campaigns made to appeal to in-the-know netizenry.
Chen Guangcheng with an Oakley’s sponsorship? Ai Weiwei sporting a smart Shoei helmet? Liu Xiaobo-approved quality chairs for the home and office? Oh the possibilities!