The highly anticipated release of Versace clothing at H&M drew crowds, many of whom stood in lines for days ahead of time to snag the luxury label at low prices. However, for those who thought by donning an article of the haute couture brand they could be the next Godfrey Gao, prepare to be disappointed.
As early as Tuesday, diehard individuals showed up outside of Huaihai Road’s H&M armed with footstools, newspapers, and a determination to ride out the muggy weather and fluctuating temperatures to be the first inside the store on Thursday’s 8am release.
The individual’s true entrepreneurial purpose showed its face on Wednesday night, when signs appeared announcing “seat sales” where anyone with the sufficient cash (700RMB initially, and later 1,000RMB) could secure a seat at the front of the line.
Reporters interviewing the crowd found that those lined up where not excited youth looking for a fall fashion change, but rather small-business owners looking to snap up the coveted Versace label at a cheap price that they can sell later at a premium in their stores.
In order to combat re-sale and ensure those who actually planned on wearing the clothing had a chance, H&M put up an announcement on their webpage that each person could only buy one of each type of clothing offered.
When the doors finally opened, excited patrons rushed inside to feast their eyes upon the sparkly wares that awaited them. Those intent on simply reselling the fabby fashion snapped up their allotted articles before quickly moving on, while those who styled themselves the next big-thing to hit the runway took a moment to sample their purchases in the fitting rooms.
The result of this sampling you can find in the pictures above, and as you can see, it ain’t pretty. We’ve included a picture of what the clothing is supposed to look like along with an unfortunate netizen as comparison.
Two things: First, since when did fashion that the Shanghai Municipal Government try to ban for the 2010 Expo suddenly become in style? Second, if people really wanted to buy gaudy pajamas so much, why not just head to Qipu Lu? Oh, right, it’s Versace pajamas.
This collection of clothes, combined with the fall of Berlusconi and the declaration from Foreign Policy that it was perhaps never really a real country, makes us think that this has been a pretty rough week for Italy.