The Hong Kong and Shanghai Hotels Group (HSH), which owns and operates all Peninsula Hotels worldwide, will remove shark fin from all menus in their associated properties beginning on January 1st, 2012.
Though there are currently nine Peninsula Hotels located throughout Asia and the United States, the move will affect The Peninsula Hotels in Shanghai, Hong Kong and Beijing the most, as shark fin remains a dish that hasn’t really caught on outside of Chinese dining circles.
In all seriousness though, we think this is a pretty classy move. In a press release, CEO of HSH Clement K.M. Kwok declared that eating shark fin had jumped the shark:
“By removing shark fin from our menus, we hope that our decision can contribute to preserving the marine ecosystem for the world’s future generations.
As Asia’s oldest hotel company, we also hope that our decision will inspire other hospitality companies to do the same and that our industry will play a role in helping to preserve the bio-diversity of our oceans.”
All banquet bookings involving shark fin made prior to today (21st November) will still be honored.
We’d like to give some shout-out links to Yao and Gordon Ramsay for their anti-shark fin efforts. The two obviously have plenty of street cred with the kids, and, uh, the high-end hospitality industry to boot.