The roughly 7 minute long mini-movie seeks to inspire people to combat indifference in society. The film reenacts the now infamous event that occurred in Foshan, Guangzhou, wherein a small girl named Yueyue was struck by two trucks and ignored by numerous passersby before eventually succumbing to her injuries in a hospital.
The video does not seek to blame the parents for their lack of supervision, nor the 18 passersby who ignored Yueyue as she lay on the ground. Rather, the simple message the video attempts to pass on can be found in the last moments of the film, when 12 words appear on screen.
“Refuse to be detached, pass on warmth, fill the world with love.”
The micro-film director, Lin Jianshun, confirmed the movie’s purpose is to encourage everyone to love more, and to combat indifference in today’s society.
小悦悦微电影 is currently #7 on Baidu’s top trending topics.