DaVinci, the furniture chain that was accused of labelling its locally sourced products as being “Made in Italy” and which later ran one nightmare of a press conference, has closed all four of its outlets in Shanghai.
Shanghai Daily reports:
Company officials said they will continue to provide after-sales service but will not be selling goods for the time being.
And they said the four stores won’t open until higher management authorizes it.
Meanwhile, local courts seem no closer to hearing a case from consumers suing DaVinci for allegedly lying over where its furniture is made.
After CCTV’s report, local entry-exit inspection and quarantine authorities started to investigate the company’s Customs record, but haven’t drawn a final conclusion.
Meanwhile, the company is planning a lawsuit against Guangdong STAR TV as it ran a similar story recently. DaVinci claims the TV station is out to destroy its reputation.