iPad news-reading application Flipboard is partnering with Sina Weibo and Renren for its debut in China, its first overseas destination. Here’s why:
Flipboard co-founder and Chief Executive Mike McCue said China is a logical first step for the company due to its more than 500 million Internet users and the popularity of Apple products in the country.
Apple’s App Store in China is the company’s second largest App Store based on the number of downloads after its flagship U.S. store, a person familiar with the matter said.
Mr. McCue noted the move was also aimed at combating piracy, as he said Flipboard has identified at least five clones of its application, including some that he claims have copied pieces of its software code.
“There are a lot of clones being created in China,” said Mr. McCue. “We did not want to stand by. We figured there was a sense of urgency.”