Amici's Pizza is coming to Shanghai

Shanghai already has New York Style Pizza, but do we have San-Francisco-style-New-York-style pizza? We will soon. We just heard from a devoted Amici's pizza fan that the popular chain of California-based "East Coast Pizzarias" is set to open up a location on Huaihai Lu called "Ello Amici's".

Peter Cooperstein from Boston and Mike Forter from New York started up Amici's ("A Taste of New York") back in 1987 in San Mateo. They now have 12 locations around the Bay Area and another planned in San Diego. This jump to Shanghai seems like a big one, but they're partnered with a real estate developer here and already speak of plans of expanding to Hong Kong, Beijing, Macau, and beyond. So who's to say?

We've been dying for another American-style pizza option, and these guys might be it. They say their prices will be about 10% cheaper than in California, which would make a standard large (15 inch) pizza cost somewhere around $20 (127RMB). That's one inch less and 15RMB more than a large pepperoni from NY Style Pizza. We'll just have to wait and see if it's worth it!