By Chiewling Tan
Fashion Friday is a brand new weekly column that will appear on Shanghaiist every Friday. Here’s where you’ll find the latest on what’s hot, what’s not, meet designers, and get your fix on fashion events going about in town.
We recently chanced upon a gorgeous and lovely store, Catie Lo along one of our favorite streets in Shanghai – Wukang Road. The owner of the store is Catie.
She is extremely sweet, pretty, poised and knowledgeable in all things fashion. She is originally from Beijing but went to UK to study International Fashion Marketing and worked as a buyer in UK for a few years.
We had the great honor to meet her and had a wonderful chat with her.
Shanghaiist: What did you choose Shanghai to start your fashion store?
CL: One Sunday afternoon, my boyfriend and I strolled down Wukang Road and we were totally amazed by the surroundings and I knew that this is the place that my dream store should be! Coincidentally, there was a store available for rent, so we went ahead to rent the store. That’s the birth of Catie Lo!
Art Deco style furnishing and mimicking Catie’s living room.
Q: Tell us a little more about your logo / your branding? Is it a deer?
CL: The logo of Catie Lo actually is like an EYE, that means all the pieces are carefully selected through our eyes and taste.
About the image of Catie Lo – the deer, well, that is impala, although most customers called her deer, LOL… I fell in love with that piece of work when I first saw it. It’s kind of unforgettable. That illustration is by Bei Bang (Shanghai artist)’s animal series, the full series postcard is available in my store now.
Q: What is the shopping experience you like to give to your consumers? Can you describe it to us please?
CL: I really wish that customers would not feel nervous when they step into a brand new store, so I decorated the shop as if it’s my own living room, which made consumers feel comfy and relaxed
Q: Who do you stock in your store? Can you tell us a few brands and what are they like and where are they from?
CL: We stock almost 100 different brands from all over the world and my favourite brands include: Miss Mean (Shanghai), nana & bird (Singapore) He Yan (Shanghai), Reiss (UK), NW3 by Hobbs (UK), Whistles (UK) and YAANG (Shanghai)
Q: What is the style of your products – is there a particular style that you stick to for your store or you carry a range of different styles?
CL: I would say most of them are easy, chic and effortless style, I wish to add more feminine and romantic style, because we mainly focus on female customer after all.
Q: Do you have a style icon?
CL: My style icon; hmmm.. I would say the ordinary people walking down the streets of Paris always inspires me.
Q: What’s your clientele like?
CL: This is really beyond my expectation, originally, I planned to focus on the age between 18-35, but we now have slightly matured ladies, around the 30-40 of age becoming my major customer group.
They are well educated, loyal to brands they like and they are also very confident and knows exactly what they need.
Q: How do you envision Catie Lo will be doing in 2 years time?
CL: Catie Lo will add more high street brands which means, the price range will be more reasonable. The product will be unique and chic compared to other selected stores. Of course we will add our own label – Catie Lo’s Ladies RTW line next spring.
Q: Do you have plans to expand outside of Shanghai?
CL: Actually I don’t have such great ambitions on expansions, I just want to do my best for the current store and make it better everyday.
If you are in town this weekend, drop by Catie Lo and she will definitely and happily serve up a cup of coffee and introduce to you all the sweet products she has in store.
Address: 105 Wukang Road, near Fuxing Road
Opening Hours: 12.30pm to 8pm daily
Chiew Ling Tan is Shanghaiist’s resident fashion columnist and purveyor of all things beautiful. The creative services director at advertising firm Bartle Bogle Hegarty by day, she’s also the co-owner of a multi-label fashion boutique nana & bird and an accomplished jewellery designer. Reach her at [email protected] with your story ideas.