Some people complain that books are too expensive. Well, you have to see what you’re comparing it to. Chinese books cost about 30RMB on the average — that’s a pack of average quality cigarettes, a cup of coffee, a set meal, a cab ride, half of a cinema ticket, or a third of a pizza. Some people can afford to smoke, drink coffee, go to the cinema, but say they’re too poor to read. It only goes to show they don’t like reading enough.