By Cal Widdall
Yesterday afternoon (or 2.30am EST) ESPN posted an article about overnight Chinese NBA superstar Jeremy Lin with the headline ‘Chink In The Armour’. No, seriously.
Of course, it could be unintentional, but the use of a derogatory term for Asians in a headline about Jeremy Lin seems like something which could easily be avoided (not to mention picked up on during editing).
This isn’t the only time it’s cropped up either, an ESPN news anchor also used the phrase on television recently. We’re not suggesting for one second that ESPN as a network are racist, but we do think it would be worth their time to learn the phrase ‘Achilles heel’.
ESPN have since removed the headline and issued the following apology:
Last night, ESPN.com’s mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am ET. The headline was removed at 3:05 am ET. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.