A line of Bruce Lee fragrances are being released this week for the United Arab Emirates market, with the cinema legend’s daughter and current CEO of Bruce Lee Enterprises Shannon Lee making appearances in Dubai to promote the collection.
The collection was already made available in Singapore and Panama last year, with Shannon Lee revealing that the smells will be wafting over to the mainland and Hong Kong markets soon.
The hare-brained idea apparently came about after Lee met with French perfume manufacturer Chkoudra Paris at a licensing exhibition, with the collaboration resulting in several EXCITING and INTRIGUING Eau de Bruce smell concepts:
There are three fragrances under the Bruce Lee banner, with names that allude to his own unique brand of Eastern philosophy and spirituality. There’s B Water (which Ms. Lee describes it as “an elegant, casual scent”), Anger Blind (“spicy, more aggressive”) and Don’t Think Feel (“more woody and natural”).
Ms. Lee said the scents are intended for the mass market, selling for around $15 at major retailers like Carrefour as well as independent stores.
Though spicy and aggressive sounds
like Sichuan food poisoning about right, Shannon Lee admits that the smells aren’t exactly literal recreations of what Bruce smelled like before his death:
“My dad was quite fond of patchouli in the 1970s, as many hippies were,” she admitted. With this line, she added, “we didn’t want it to be too patchouli-heavy.”
No offense, but having the daughter of the pre-Lin Representative Hero of the Chinese Psyche capitalize on her father’s name with woody and natural musk scents is about as bad as it gets. Most galling is the lack of historical accuracy of the scents, which should be incorporating hints of sweat, pork buns, weed, and pure arrogance with a touch of bitterness. Oh, and maybe a few notes of sweet, sweet extra-marital sex, for good measure.