“I remember when I showed Animen to [the State Administration of Radio, Film & Television]. It blew their minds. They said, ‘Kerr, you made this?’ I said, ‘Yeah.’ They said: ‘But you’re Chinese!’ I said, ‘So?’ Most local filmmakers are so boxed in. They think: ‘I’m a Chinese filmmaker, so I can only make Chinese films with kung fu and martial arts.’ Oh my god. The audience is so tired of it. Exhausted. If you were showing me ‘Transformers 50’ I’d be tired of it, too.”
-ENTREPRENEUR KERR XU, HEAD OF SJS HIPPO ANIMATION.
The 44-year-old Xu’s animation company will see their film Animen 2 released in May by the China Film Group. Analysts say SJS Hippo Animation, whose new 3-D action-adventure film centers on a race of “superfrogmen” using martial arts to dominate space, is technically capable of being the Pixar of China.
For the full text of Forbes Asia’s profile on Xu, click here.
Below is the movie trailer for Kerr Xu’s Animen: Triton Force, released in 2010. Currently, the film holds an IMDB score of 5.5.