Destroy the Old World, Create the New World! Down with Nefarious Pizza Imperialists!
The Shanghai Daily reports that Pizza Marzano was fined the steep haircut of 47,500RMB for violating advertising laws in China. The Shanghai Industrial and Commercial Administration ruled Pizza Marzano had hurt the feelings of Chinese people™ by listing “French Concession” as their address in promotional material, a term now newly politicized in a year already fraught with political tension.
SICA began to investigate the case on February 26, with the Yongjia Lu pizzeria deciding to remove “French Concession” from their promotional material before the conclusion of the investigation (for background on the story so far, click here).
The fine echoes a ruling in 2001, when a real estate company was fined 64,500RMB for describing their properties as “retaining the romantic elements of the French Concession era” in their advertising.
It remains to be seen if “French Concession” will now be considered a taboo and no-longer-polite thing to say in the presence of anybody, ever, and how this will affect Shanghai’s English-speaking community’s ability to function!
So what do you make of it, faithful skimmer?
Tell us what you think.