For those of you looking to get yourself (or your boss) splashed across Chinese media, look no further than this article by David Barboza of the New York Times whose already done the legwork for you and found out all the rates:
Want a profile of your chief executive to appear in the Chinese version of Esquire? That will be about $20,000 a page, according to the advertising department of the magazine, which has a licensing agreement with the Hearst Corporation in the United States.
Need to get your top executive on a news program by state-run China Central Television? Pay $4,000 a minute, says a network consultant who arranges such appearances.
A flattering article about your company in Workers’ Daily, the Communist Party’s propaganda newspaper? About $1 per Chinese character, the paper’s advertising agent said.
Though Chinese laws and regulations ban paid promotional material that is not labeled as such, the practice is so widespread that many publications and broadcasters even have rate cards listing news-for-sale prices.
It’s a great piece of reporting and we highly recommend you read it here.