By Sasha Padbidri
In a joint-venture with China’s TCL multimedia, IKEA will design and launch a line of sound systems and televisions as a complement to their furniture in at least five European cities this June. The furniture company, which is famous for their budget-friendly, DIY products, have given us yet another opportunity to own generic Bauhaus-inspired products and contribute to their hefty turnover, which was estimated at 2.97 billion euros during the 2010/2011 fiscal year.
There is a healthy amount of skepticism regarding the new venture, since IKEA’s simplest combination of a bench unit, television and sound system is estimated to cost about 6,900 Swedish crowns ($960 USD). Time will tell if college kids and Chinese families will be lazy enough to buy into IKEA’s new electronics and furniture combo concept the same way they have for everything else the furniture retailer has put out thus far.
Photos: Elderly love-seekers at the Shanghai IKEA
Photos: Shanzhai Redux! Kunming’s copycat IKEA store