By Cal Widdall
This eye-catching new Coca-Cola advert was designed not by a team of sexist men in fantastic suits whilst drinking scotch and patronising women, but by a student in Hong Kong. Featuring a Coke bottle being passed between two hands in the shape of the brand’s Dynamic Ribbon Device™, the design can now be seen all around Shanghai.
Jonathan Mak, who also created the ‘Steve Jobs bite apple’ as a “quiet realisation that Apple is now missing a piece”, was tracked down by the chief creative officer of Oglivy China and given an assignment with the simple brief ‘sharing a coke’.
In other coke related news, you’ll be pleased to hear that 120,000 cases of chlorine-tained Coca-Cola produced in Taiyuan have been judged as safe for you to drink by Shanxi province’s Quality Supervision Bureau. Because nothing refreshes like the exhilarating tang of swimming pools!