Liang Yiwen of Shanghai Daily outlines Angry Birds’ ambitious China plans. First up is a retail shop opening in Shanghai on July 3, the first outside of Finland.
Beijing will follow up with a similar store on July 10, while hundreds of outlets are said to be on their way over the next two years.
Meanwhile, Shanghai Tongji University is to host the country’s first Angry Birds Activity Park, which will feature rides inspired by the game and which will be open to the public.
It will be established in the university’s Sino-Finish Center sometime around October. “This is just the first step for us,” said Henri Holm, Rovio’s senior vice president for Asia. “We are planning to bring hundreds of Angry Birds Activity Parks to cities throughout China.”
Meanwhile, Rovio’s first overseas office has been established in Shanghai to work with local talent to develop cartoons and animation work with Chinese elements.
The company also plans to tap the Chinese education market to teach physics, history and culture.