Kaiser Kuo, Baidu’s director of international communications, explains the search giant’s Diaoyu Islands doodle and why they set up a “Protect the Diaoyu Islands” mini-site, inviting netizens to stick their own virtual flag on the islands:
“The overwhelming majority of Baidu’s employees and users clearly feel very strongly on this topic, but our purpose was to encourage people to be rational in their expressions of patriotism, to renounce violence and other forms of extremism. Planting a digital flag to express your feelings on the matter of the Diaoyu Islands is a much better alternative to throwing rocks or smashing cars.” [via TNW]
OK that’s all well and good, but we want to know they’re telling the Japanese tech media. Baidu launched its Japanese language service, Baidu.jp, in 2008, which by the way, is inaccessible in mainland China.
Are revenues in Japan so insignificant that the company is ready to dump its operations there over a crop of uninhabited islands? Either way, we think the company has already done serious damage to its internationalisation efforts.