Did you notice feeling rather queasy last night? Perhaps that was a side-effect of the entire Pudong skyline turning green, part of a series of publicity stunts by Angry Birds creator Rovio Entertainment for the launch of spin-off title Bad Piggies.
Rovio’s ludicrously successful franchise, endorsed by everyone from British PM David Cameron to ancient Chinese sculptors, was helped in no small part by its huge Chinese fanbase, as evidenced by localised versions of the game for both Spring and Moon festivals. As well as turning Pudong green, the Finnish company has also taken to the streets of Shanghai with Angry Birds / Bad Piggies-themed vans (photos via Tech in Asia):
Watch a video of the “Bad Piggies” launch in Taipei here: