Tech in Asia reports that the Beijing-based developers of hook-up app Momo (think Grindr but for more than just gay men) are preparing to launch an English language version to help them break into the international market, as well as provide a boon to Chinese-illiterate laowai wanting to use the app to hook-up with Chinese girls.
Momo has been a huge success in the Chinese tech market, leaping from 500,000 users in December 2011 to a monumental 16 million today.
Of those, says Momo’s operations manager, Li Dihao, “about 10 percent are international users” already, despite its iOS and Android apps currently only being available in Chinese. Dihao adds, “We believe this number will skyrocket when Momo for English is available.”
Momo, the name is derived from the Mandarin for “Hi, stranger”, attracted $40m worth of investment in August, giving it a rumoured valuation of around $100m.
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