You’ve undoubtedly spotted these scowling, yet undeniably adorable feather-balls lurking at Shanghai’s McDonalds, maybe as giant stuffed animals, toys, or window stickers with fake cracks surrounding them as if they were slingshotted into the window. That’s because Angry Birds creator Rovio has joined forces with the fast food giant in a nationwide cross-promotion. CNET Asia reports:
What makes this promotion so cool is that the game changes depending on where you’re playing it. Angry Birds for McDonald’s incorporates location-based software to unlock hidden game modes and free power-ups that are unique to 1,500 McDonald’s restaurants located throughout China. It’s a pretty clever idea for selling hamburgers and just one more example of how smartphone technology is becoming the focus for marketing in China.
Additionally, McDonald’s customers will get to vote on a location for a real slingshot using McDonald’s famous golden arches.
Perhaps it could fire angry birds at McDonald’s frequenters painted green.
Benjamin Cost is Shanghaiist’s Food Editor. Email tips, recommendations, and news updates on Shanghai’s dining scene to [email protected].