Older Chinese viewers may still be interested in ‘red’ TV dramas (propaganda shows which glorify the army or the Party), but channels with younger demographics report an 80% drop in ratings whenever pro-Communist shows are aired.
The red dramas, once an effective propaganda tool of the ruling Communist Party and which [post-80s child Joy] Zhang had to watch in school, “have nothing new to say”, she said.
But with the 18th Party Congress now under way in Beijing, the shows – which glorify the army, the party and ordinary villagers living hardscrabble lives during the early days of the communism – are unavoidable.
“If it’s not (family) dramas on TV, then it is all kinds of red dramas, don’t tell me I have to watch the news!” complained one microblogger in her twenties.
“I am going to sleep earlier today, there are no interesting TV programmes. Red dramas everywhere,” said another.