By Tom Bannister
The world’s largest food company, Nestlé, has been selling to China for well over a century. Recently the Swiss multinational has been making inroads into the rapidly growing Chinese coffee market. Importing a non-Chinese beverage is one thing, but now, The Independent reports; the company is looking to boldly go where no Swiss multinational company has gone before: Chinese supermarket fusion food.
From cheese lobster flavoured crisps (chips) to green-tea ice-cream oreos, fusion-food offerings are nothing new to the regular Chinese shopper. However, with Nestlé the largest foreign food company in the Chinese market, this move will be sure to push back the boundaries of taste yet further. For over a decade the company has been establishing research centres to explore new ways to harmoniously meld western and eastern cuisine. Its biggest centre is in Shanghai, the company’s largest outside of the US. In an assertion that surely bodes well for the future of the project, the Shanghai centre proudly states:
“R&D Shanghai’s ice-cream experts and engineers were behind making Eskimo Monkey, the world’s first peelable icecream, a success in Thailand – so much so that it is now being rolled out to other parts of the world”.