By Erik Crouch
Nokia has revealed its new partnership with China Mobile, the world’s biggest cellular company. Nokia’s newest phones run the Windows Phone operating system — a competitor to Google’s Android and Apple’s iOS — and will be released for China Mobile’s 700 million subscribers. Until 2011, Nokia was the primary smartphone manufacturer for the Chinese market, but Android-based devices have grown increasingly popular and now dominate the world of Chinese smartphones.
This news comes as a blow to Apple, which has seen a 10.5% drop in its stock value since the beginning of this week. Apple has struggled to grow in the Chinese market: it has made deals with China Unicom and China Telecom, but China Mobile remains elusive. The iPhone’s large price tag, coupled with increased competition from HTC and Huawei, have resulted in it ranking #6 in Chinese marketshare.
Nokia’s deal with China Mobile will help it regain ground lost to Google’s devices, and puts Apple even further from controlling the Chinese market.