By Erik Crouch.
Image credit: @bavdekar
After seeing success in its Shanghai location, which opened last year, Johnnie Walker is opening a second super-luxurious whisky house in Beijing. The sites function as “embassies of Scotch,” showcasing the history and culture of scotch whisky. Scotch whisky has only recently gained popularity in China, and the Johnnie Walker House provides a way for the super-rich to get acquainted with the famed inebriant.
When the Shanghai location opened in the Sinan Mansions in 2011, it began offering “1910 Commemorative Edition” whiskeys for US $2,221 per bottle. Seeking to one-up its Shanghai counterpart, the Beijing location is opening to only 200 invited guests and offers personally-blended whiskeys for US $129,144. As if spending more than one hundred thousand dollars on a batch of whiskey wasn’t
obscene luxurious enough, the House also offers a concierge service that brings clients to Scotland to stay in castles and get drunk for the price of a small country.
This video walkthrough of the Shanghai Johnnie Walker House is by far the closest that any of us mere mortals will ever get to the premises: