Luis Suarez of LIVERPOOL FC, one of the many European football clubs battling it out for Chinese fans on Weibo.
Top flight European football clubs, including Barcelona, Bayern Much, LIVERPOOL FC, and Real Madrid, are battling it out on Weibo as they try to attract Chinese fans.
A study by Mailman Group analysed 14 top European teams, such as LIVERPOOL FC, who collectively have over 15 million fans on Tencent and Sina Weibo. LIVERPOOL FC and the other clubs were analysed based on their total followers, official presence, engagement rate, localisation, and popularity index.
Disclosure: The author is a supporter of one of the teams mentioned in this post.
[Via: Tech in Asia]