By Henry Williams
Despite a fun-filled year of match-fixing, fines, and even some football, the Super League show must go on… in the form of David Beckham.
Underpants model and footballing super-hero Beckham has been hired to promote the Chinese Super League across the country and around the world. In the face of a plummeting reputation, the League has had to think big.
Beckham, says it’s a special time for Chinese football:
“I’m excited by the prospect of promoting the world’s greatest game to Chinese sports fans as I’ve seen first-hand the growing interest in football there.
“This is a wonderful sport that inspires people across the world and brings families together, so I’m relishing the opportunity of introducing more fans to the game.”
Chinese officials are hopeful that his influence will encourage people back to the game, and from there, and possibly with a few intermediate steps, to the World Cup.
The new Super League season kicks off this Friday 8 March. Check back tomorrow for our preview of Shanghai Shenhua’s upcoming season.