By Paul Chung
Image credit: @Eights|八子.
When you’re traveling on a tight budget, spending 100,000 yuan onboard a jam-packed aircraft is probably the last thing on your mind.
Ultra-low cost carrier Spring Airlines is challenging those expectations as it plans on rolling out new in-flight catalogs starring cool and affordable 100,000 yuan cars sometime in the near future.
The Shanghai-based carrier is China’s largest privately owned airline and is known for its oftentimes-questionable business strategies.
According to a company spokesman, cars will only be sold on flights departing from or arriving at the airline’s two hubs, Shanghai Hongqiao and Shanghai Pudong.
Is the airline cabin at 30,000 feet really the right atmosphere for purchasing your first car? Just how silly is it to sign the contract on that tiny table while the person in front of you reclines his seat (oh wait, the Spring Airlines seats don’t recline) and the couple behind you engages in an incessant shouting match while their precious baby wails? Not to mention that the car you’re purchasing is probably about 250 times more expensive than your plane ticket.
Company chairman Wang Zhenghua affirms that passengers, at the very least, would browse through the car catalog if not actually end up purchasing one (after Spring Airlines discounts, of course).
“More than 90 percent of our passengers are white-collar workers aged 45 or below,” he said, justifying the 100,000 yuan (approximately $16,000) price tag.
The company has not yet disclosed which car brands and models it will sell on-board. Let the guessing game begin.