By Shannon Najmabadi
Image credit: @gswj.
‘Baidu is often referred to as China’s Google. That might be insulting to Baidu.’ So said CNN Money last year before lauding Baidu’s growth potential.
CNN Money’s projection was recently validated by Tech in Asia, who reported that the latest statistics place Baidu’s handled search queries at over five billion per day.
That five billion figure encompasses “search queries on all of our vertical search areas, our community sites, our Baidu Union partner sites, across all devices,” Kaiser Kuo, director of international communications at Baidu, told Tech in Asia. According to Kuo, the “overwhelming majority” of those searches are from China, however Baidu has received searches from over 130 countries.
Based on an August Search Engine Land release pegging Google search queries at 100 billion per month, Tech in Asia estimates that Google receives about 3.3 billion search queries per day, less than Baidu’s figure. However, this estimate does not include information from Google’s other properties, such as YouTube and Gmail.
Baidu’s high number of daily searches could perhaps be influenced by the sheer size of China’s population – pulling in at approximately 20% of the world’s population, China’s denizens and netizens carry clout. Additionally, Google’s at-times rocky relationship with China’s censorship policies and the Great Firewall could also place the search engine at a disadvantage.
For more information on Baidu versus Google, check out this infographic.