By Shannon Najmabadi
A gift company hired by Bacardi attempted to run a promotion involving 7,202 scratch-off lottery tickets. Two of those tickets were winners – each redeemable for a free iPhone, according to the Shanghai Daily. However, a fortuitous mix-up (for entrants) led to 350 lucky tickets being issued instead of the intended two.
The Shanghai printing company responsible for mistakenly producing the extra 348 winning tickets is unsurprisingly being sued by the gift company, Shanghai Xinsheng Gift Factory Co. A hearing was held at the Xuhui District People’s Court earlier this week.
Shanghai Xinsheng Gift Co. “said it asked the printing company to print 7,202 lottery scratch cards – 7,200 losing tickets and two winning ones – for an advertising campaign for alcohol maker Bacardi,” reported the Shanghai Daily.
On September 21, four winners attempted to claim their iPhones from Bacardi. The baffled spirits giant asked the gift company to cover the losses and consequentially Xinsheng Gift Co. “bought about 6,500 bottles of alcohol to get the scratch cards off the market,” according to the Shanghai Daily. But, in that time, eight more winners had already turned up to redeem their winning tickets.
Shanghai Xinsheng Gift Factory Co. filed a lawsuit demanding reimbursement for the 12 iPhones, the purchased alcohol, and transport, labor and notary fees. According to the Shanghai Daily, the gift company is “seeking more than 79,500 yuan ($12,792) in compensation from Shanghai Yechen Printing Co.”
At the hearing, the printing company acknowledged its mistake but disputed the terms of compensation. However, as both sides accepted mediation, the court did not make a ruling.