By Shannon Najmabadi
It turns out China’s “leftover men” are, if you’ll pardon the word choice, stimulating the economy – the sex toy industry to be precise.
At the 10th annual China International Adult Toys and Reproductive Health Exhibition, sex toy sellers reported a 30 to 40 percent increase in sales in the last year.
According to the Shanghai Daily, these sales figures can largely be attributed to China’s gender imbalance, which has resulted in there being 136 males per 100 females of marriageable age.
A survey conducted by wedding site Jiayuan.com found there to be nearly 12 million unmarried men between the ages of 30 and 39. By comparison, only 5.82 million women of the same age group were reported as unmarried.
This imbalance has placed an increased demand on the sex toy industry and, realizing this, manufacturers have tailored their products to meet the needs of the “leftover men”. As this demographic is generally well-educated and with high purchasing power, manufacturers have been focusing on designing “high-end sex toys with new technologies.”
“Being single, a question is always asked: what about their sex life? Toys and sex products may be a solution,” said Wang, [a company representative for Rendu, which sells products that claim to boost sexual prowess].
The exhibition opened at the Shanghai International Exhibition Center on Friday and runs until Sunday.